How to twitter?
by RachelGreen On March 25, 2009 | PDA & Mobile | Hits: 126
Software you need: twitter
Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 bytes in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). Users can send and receive updates via the Twitter website, SMS, RSS (receive only), or through applications such as Tweetie, Twitterrific, Twitterfon, TweetDeck and Feedalizr. The service is free to use over the web, but using SMS may incur phone services provider fees.
Traffic. Although at fist glance it might seem like twitter isn’t capable of directing any respectable amount of traffic, truth is, if used properly, it can provide your blog with quite a “few” new visitors. The traffic from twitter isn’t too shabby either, in terms of quality, most of the visitors being pretty targeted, that stick around, read your posts and even subscribe. You can send traffic by entering your blog’s url in your twitter profile (this will be responsible for most of the regular traffic you’ll receive from twitter) or by twitting one of your post’s url. The amount of traffic you can receive from twitter is directly proportional to number of followers you posses.
Awareness and branding. Just like any other social network, twitter can be used as a powerful tool to build your brand and raise awareness. If you browse a bit through twitter you’ll undoubtedly find twitter users for a lot of popular online and offline brands, that simply track their day to day progress and update with valuable breaking news. The thing about twitter branding is that it’s a lot more personal, probably thanks to it’s IM like environment, helping you to thin the line between you and your readers.
Promote your content. This is more of a combination between the first two posts. A lot of bloggers nowadays, realizing the huge potential twitter possess of leveraging their content, have begun to publicize and promote their blog posts on twitter. This means either they post their blog post url, along with a short description (what can you expect in 140 characters or less?) or the url to various other social media websites like digg, reddit or stumbleupon for example, so that their followers can vote them. A nifty little twitter tool, available on the web right now, that’s been getting a lot of attention lately, is TwitterFeed, a great twitter application that will automatically post your latest blog posts titles, along with the respective url of course, without any interference from your behalf.
Fast help and feedback. A few weeks ago I asked for some urgent help on twitter, when I updated my status saying “I need some critical help from a PHP guru, please add AIM Qotsa ftw.” Frankly I didn’t expect any results or help coming in any soon, but I was pretty desperate. In a matter of minutes about four talented programmers added me on AIM and offered to hear me out and help, free of charge! Where else can you find this kind of fast response? I soon found that twitter can be an extremely efficient environment for collecting honest and live feedback, ranging from anything like design, to writing, to the over all reader experience.
Find a new audience. At the beginning of the article I stated that twitter is a emerging market, that’s beginning to explode on the web with hundred of thousands of users, meaning there’s a whole new vast audience, that’s just waiting to get exposed to your blog.
Latest news. Because twitter is so instant and spontaneous you can now find out about the latest industry and scene news in a particular field of activity you’re following, within minutes of the actual event. If you thought RSS feeds are a good way of keeping up with news and new content, wait till you try twitter.
Inform people of your status. While telling people what you ate for dinner won’t appeal to many, a lot of people might be interested in what’s your business plans for the day or who’ll you’ll be meeting. Status live updates come especially in handy when you’re on conferences and witness first-hand world premiers.
Networking.Twitter is a great way to get to know new and like minded individuals, that share your same passions and area of expertise. Following them truly is a pleasure. This way you can see what your fellow peers are up to, open up to mutual promotional work and build future business relationships.
Marketing. As it’s the case with most social media services, you can use twitter to market and pitch your products. However twitter won’t directly help you market your content, but rather indirectly by helping build your brand name and authority. After you’ve established yourself as an authority to your audience, sales will follow as well.
It’s fast and mobile. You can user twitter from anywhere in the world, even from a mobile phone. Also updating your status on twitter won’t take more then 1 minute, you’re not gonna write essays in 140 characters or less, right?
Keep track of things. Just like a mini journal, I like to use twitter to record my progress through out the day. This helps me keep focus on my tasks and helps me get things done (even though ironically it can be a real productivity bugger). It’s a great way to write down ideas for further reference.
Provides inspiration. As a blogger you always have to produce a steady flow of new and original content. This can tend to get a bit difficult after a while, so any source of blog post inspiration can be considered a blessing. How does twitter fit in the big picture? Well, all you have to do is keep your eyes open on the people your following and you’ll see material for new content building up in your head. Some people have sparks or moments of inspiration concerning a particular topic, which they then twitter to get it off their chest. You can borrow their ideas and then build a post of your own around them. All the right reasons to follow important and intelligent people. Also you can always ask a question about something and your followers will soon answer it (I showed you how great asking questions can be with twitter in a point above), developing the idea, thus providing you with possible new material to work with.
It’s viral. Anything that spreads quickly and easily across a community makes a great social service anytime, in my eyes. Twitter works virally in a word of mouth kinda way. You as user may twit about something important, your followers will then take the story to their followers and so on.
Make money! By using twitter you can increase your income indirectly through social media marketing, but you can also make money directly by selling twits. This is totally against the twitter TOS and most of all unethical, but since when’s that reason enough for people to stop doing it.
It’s fun! There’s something special about twitter, that makes it real fun, but I just can’t put my finger on it yet. I always have a good laugh when I read a good joke on twitter or when someone shares a great link with me. It’s that kind of fun you find in a great social network like stumbleupon or digg and twitter has plenty of it.
Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter.
Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 bytes in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). Users can send and receive updates via the Twitter website, SMS, RSS (receive only), or through applications such as Tweetie, Twitterrific, Twitterfon, TweetDeck and Feedalizr. The service is free to use over the web, but using SMS may incur phone services provider fees.
Why twitter?
Traffic. Although at fist glance it might seem like twitter isn’t capable of directing any respectable amount of traffic, truth is, if used properly, it can provide your blog with quite a “few” new visitors. The traffic from twitter isn’t too shabby either, in terms of quality, most of the visitors being pretty targeted, that stick around, read your posts and even subscribe. You can send traffic by entering your blog’s url in your twitter profile (this will be responsible for most of the regular traffic you’ll receive from twitter) or by twitting one of your post’s url. The amount of traffic you can receive from twitter is directly proportional to number of followers you posses.
Awareness and branding. Just like any other social network, twitter can be used as a powerful tool to build your brand and raise awareness. If you browse a bit through twitter you’ll undoubtedly find twitter users for a lot of popular online and offline brands, that simply track their day to day progress and update with valuable breaking news. The thing about twitter branding is that it’s a lot more personal, probably thanks to it’s IM like environment, helping you to thin the line between you and your readers.
Promote your content. This is more of a combination between the first two posts. A lot of bloggers nowadays, realizing the huge potential twitter possess of leveraging their content, have begun to publicize and promote their blog posts on twitter. This means either they post their blog post url, along with a short description (what can you expect in 140 characters or less?) or the url to various other social media websites like digg, reddit or stumbleupon for example, so that their followers can vote them. A nifty little twitter tool, available on the web right now, that’s been getting a lot of attention lately, is TwitterFeed, a great twitter application that will automatically post your latest blog posts titles, along with the respective url of course, without any interference from your behalf.
Fast help and feedback. A few weeks ago I asked for some urgent help on twitter, when I updated my status saying “I need some critical help from a PHP guru, please add AIM Qotsa ftw.” Frankly I didn’t expect any results or help coming in any soon, but I was pretty desperate. In a matter of minutes about four talented programmers added me on AIM and offered to hear me out and help, free of charge! Where else can you find this kind of fast response? I soon found that twitter can be an extremely efficient environment for collecting honest and live feedback, ranging from anything like design, to writing, to the over all reader experience.
Find a new audience. At the beginning of the article I stated that twitter is a emerging market, that’s beginning to explode on the web with hundred of thousands of users, meaning there’s a whole new vast audience, that’s just waiting to get exposed to your blog.
Latest news. Because twitter is so instant and spontaneous you can now find out about the latest industry and scene news in a particular field of activity you’re following, within minutes of the actual event. If you thought RSS feeds are a good way of keeping up with news and new content, wait till you try twitter.
Inform people of your status. While telling people what you ate for dinner won’t appeal to many, a lot of people might be interested in what’s your business plans for the day or who’ll you’ll be meeting. Status live updates come especially in handy when you’re on conferences and witness first-hand world premiers.
Networking.Twitter is a great way to get to know new and like minded individuals, that share your same passions and area of expertise. Following them truly is a pleasure. This way you can see what your fellow peers are up to, open up to mutual promotional work and build future business relationships.
Marketing. As it’s the case with most social media services, you can use twitter to market and pitch your products. However twitter won’t directly help you market your content, but rather indirectly by helping build your brand name and authority. After you’ve established yourself as an authority to your audience, sales will follow as well.
It’s fast and mobile. You can user twitter from anywhere in the world, even from a mobile phone. Also updating your status on twitter won’t take more then 1 minute, you’re not gonna write essays in 140 characters or less, right?
Keep track of things. Just like a mini journal, I like to use twitter to record my progress through out the day. This helps me keep focus on my tasks and helps me get things done (even though ironically it can be a real productivity bugger). It’s a great way to write down ideas for further reference.
Provides inspiration. As a blogger you always have to produce a steady flow of new and original content. This can tend to get a bit difficult after a while, so any source of blog post inspiration can be considered a blessing. How does twitter fit in the big picture? Well, all you have to do is keep your eyes open on the people your following and you’ll see material for new content building up in your head. Some people have sparks or moments of inspiration concerning a particular topic, which they then twitter to get it off their chest. You can borrow their ideas and then build a post of your own around them. All the right reasons to follow important and intelligent people. Also you can always ask a question about something and your followers will soon answer it (I showed you how great asking questions can be with twitter in a point above), developing the idea, thus providing you with possible new material to work with.
It’s viral. Anything that spreads quickly and easily across a community makes a great social service anytime, in my eyes. Twitter works virally in a word of mouth kinda way. You as user may twit about something important, your followers will then take the story to their followers and so on.
Make money! By using twitter you can increase your income indirectly through social media marketing, but you can also make money directly by selling twits. This is totally against the twitter TOS and most of all unethical, but since when’s that reason enough for people to stop doing it.
It’s fun! There’s something special about twitter, that makes it real fun, but I just can’t put my finger on it yet. I always have a good laugh when I read a good joke on twitter or when someone shares a great link with me. It’s that kind of fun you find in a great social network like stumbleupon or digg and twitter has plenty of it.
How to use Twitter
Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter.
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